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          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

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Boston Chamber
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        • Events & Networking

          • Overview
          • Upcoming Events
          • Limited Series
          • Chamber Awards
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        • WHAT’S NEXT

          ...
          Upcoming Events
          Engage & Learn

          Explore opportunities to connect and grow.

          arrow-go
          Read More
        • FEATURED EVENT

          ...
          Series
          2025 Government Affairs Forum | State Treasurer Deborah B. Goldberg

          Don’t miss our upcoming Government Affairs Forum with Massachusetts State Treasurer Deborah B. Goldberg.

          12/09/2025

          9:45am - 11:00am

          Greater Boston Chamber of Commerce

          arrow-go
          Read More
        • EXPLORE OUR PROGRAMMING:

          • Annual & Premier Events
          • Economic Inclusion
          • Small Business & Entrepreneurship
          • Digital Media & Marketing
          • Public Policy
          • Professional Development
          • Women’s Network
          • Workforce Development
          • Young Professionals Network
          • VIEW ALL PROGRAMMING
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          • Sponsorship Opportunities
          • Small Business Benefits
          • Connect with your Member Services Rep
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          Maximize Your Membership
          Unlock Value

          Take advantage of exclusive perks and programs for members.

          arrow-go
          Read More
        • ...
          Membership Directory
          Discover fellow Chamber members.

          Browse our directory to find and connect with member community.

          arrow-go
          Read More
        • ...
          Upcoming Events
          Stay Involved

          Join experiences that build relationships and spark ideas.

          arrow-go
          Read More
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          • Workforce Development
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          • DEI Resource Hub
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          City Awake

          City Awake empowers young professionals in a variety of ways that encourages these rising leaders to stay invested in the region’s future success.

          Read More
          Boston’s Future Leaders

          Our Boston’s Future Leaders (BFL) program provides emerging leaders with a socially conscious and civically engaged leadership toolkit, as well as the opportunity to apply their knowledge through experiential assignments.

          Read More
          Massachusetts Apprentice Network

          The Massachusetts Apprentice Network convenes employers, training providers, and talent sources interested in developing and implementing apprenticeship programs in occupations across industries and statewide in fields such as tech, advanced manufacturing, healthcare, financial services, and more.

          Read More
          Strategic Communication for Better Collaboration

          Level up your leadership and communication in this Boston Chamber workshop for professionals—gain essential skills in team alignment.

          Read More
          Partnership with Boston Public Schools 

          The Chamber Foundation invites the business community to engage with Boston Public Schools leaders and their students to help build the future workforce.

          Read More
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        • ...
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          Expanding Opportunity

          Learn how we advance talent and small business growth.

          arrow-go
          Read More
        • ...
          Foundation Initiatives
          Programming That Empowers

          Explore our key priorities and strategic efforts.

          arrow-go
          Read More
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BIMA logo

CTV Deep Dive: Strategies for Smarter Ad Targeting

October 28, 2025 5:30 pm – 7:30 pm Gupta Media

Event Details

  • Join us for our fall BIMA thought leadership event featuring a panel of industry leading experts, sponsored by Cadent.
  • Discover how CTV bridges digital and physical worlds, enabling immersive brand experiences and measurable outcomes across the full funnel.
  • Learn to implement CTV strategies that will help your brand show up in moments that matter, spanning national tentpoles and hyper-local events.

Tickets

  • Members & Government: Individual $65
  • Non-Members: Individual $85
  • Agency & Brand Package of 10: $550
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  • Overview
  • Speakers
  • Agenda
  • FAQs
  • Sponsor

An Exploration of CTV as the Backbone of Modern Advertising

With CTV, brands can meet consumers wherever they are—online, in-store, or on the go. When used in an omnichannel strategy, it opens up fresh ways to tell stories, stay consistent, and connect when it counts.

Through this conversation, moderated by Jeremy Haft, EVP of Sales and Growth Markets at Cadent, audiences will learn how CTV: audiences will learn how CTV:

  • Empowers brands to show up in moments that matter—from national tentpoles to hyper-local based events,
  • Bridges the gap between digital storytelling and real-world engagement, enabling immersive brand experiences,
  • Delivers measurable outcomes through precise targeting and attribution, driving ROI across the full funnel,
Register today to hear from Michelle Capasso, Partner and Chief Media Officer at Connelly Partners, Ashley MacIsaac, Lead Media & Social Marketing Manager at USAA, and Adam Telian, Head of Media at GYK Antler, as they explore these themes and more. Don’t miss this opportunity to deepen your understanding of CTV’s impact.

ABOUT BIMA

BIMA, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber’s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.

Questions? Contact us.

Greater Boston Chamber of Commerce Staff
Angelica Medina

Senior Program Manager

Greater Boston Chamber of Commerce

Email Angelica

Speakers

Michelle Capasso HS
Michelle Capasso

Partner, Chief Media Officer, Connelly Partners

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James H HS
Jeremy Helman

Sales Director, Cadent

See on LinkedInarrow-go
Ashley MacIsaac
Ashley MacIsaac

Lead Media & Marketing Manager, USAA

See on LinkedInarrow-go
Adam Teilan HS
Adam Telian

Head of Media, GYK Antler

See on LinkedInarrow-go

Agenda

  • 5:30 p.m. – 6:30 p.m. | Registration & Networking

    Attendees check in at the registration table and network with fellow attendees.

  • 6:30 p.m. – 7:15 p.m. | Panel Discussion

    Join our panelists for a moderated discussion.

  • 7:15 p.m. – 7:30 p.m. | Audience Q&A

    Attendees have a chance to ask our featured speakers questions.

FAQs

  • What is included in my registration?

    Access to a welcoming community, great conversation, drinks, and passed apps.

  • What should I bring?

    An interest in connecting with professionals. Oh, and don’t forget business cards and your appetite.

  • What should I wear?

    Please come dressed for your day!

  • When should I arrive?

    Registration and networking begins at 5:30 p.m.

  • Do I need to register in advance?

    We have a limited number of tickets available for this event due to capacity limits. BIMA events are some of the Chamber’s most popular events and we recommend registering in advance to secure your spot!

Sponsor

Cadent Logo

Gupta Media

131 Dartmouth St 4th Floor, Boston, MA 02116

Get Directions

All cancellations must be received at least three (3) business days prior to the event to avoid being charged or to receive a refund.

The Greater Boston Chamber of Commerce encourages persons with disabilities to participate, and engage fully, in its programs and events.

If you anticipate needing any type of accommodation, including but not limited to, listening devices, closed captioning, large print, wheelchair access, allergies and environmental sensitivities, or if you have any questions about the venue, event format, or virtual platform, please contact us at [email protected].

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